DWine Insight

"Book online bus tickets to Mumbai, Hyderabad, Bangalore, Chennai, Pune, from Delhi, Ahmedabad, Manglore, Calicut, Shirdi, Tirupathi. Volvo bus ticket in Sharma, Neeta, Kallada, Kesineni, Kaleswari, VRL, Prasanna Tours, KPN travels, Konduskar" is their title.

redBus is an innovation from Pilani Soft Labs Pvt. Ltd. setup with the vision to innovate for everyone's convenience.

This startup is the brainchild of a group of BITS-Pilani graduates, one of the best engineering institutes India has. The marketing is headed by an IIM-B Alumni, which needless to say is the best management institute in India. With work experience spanning across various IT majors, team redBus displays vigor both technically and managerially.



redBus employs the best-in-class security and the transactions done through redBus are secure. redBus uses Secure Socket Layers (SSL) data encryption which ensures that the information exchanged with redBus is never transmitted unencrypted thus protecting the information from being viewed by unauthorized individuals. This encryption is done using 128-bit RC4 encryption. In addition the credit card information is processed over secure gateways which are certified by VISA.

I have tested this service for tickets from Hyderabad to Vijayawada and the results are really surprising! It reflects most of the bus services I knew in this region. Neat work I should say! redBus's efforts to ease user interaction is clearly visible, they have effectively implemented the KISS thumb rule. The results are displayed in such a manner that even a layman can easily get thru. The results display the travels, the bus and seating type, timings and the fare. This tabular display can also be filtered by boarding point. One can even choose the seats based on a simple visual lay-out. The user is also greeted by a number of payment options to choose from.



redBus has already won lots of accolades with its simple, timely, up-to-date info and customer centric services. No wonder redBus backs on IIM and BITS-Pilani brains!!!